“That our classmate Hedgman Smith died in 2017: Hedgman passed away suddenly July 25, 2017 at The Seasons in Cincinnati, OH.
Hedgman held degrees from Deerfield Academy, Deerfield, MA; the University of Virginia, Charlottesville, VA, (BA History and JD Law) and the Parsons School of Design, New York, NY. Hedgman began his career teaching history and serving as a counselor at Sayre School in Lexington, KY. After obtaining his bachelor of fine arts from Parsons, Hedgman began a lifelong career in advertising, starting as an art director with McCann Erickson Advertising, later as an associate creative director with Trone Advertising and eventually retiring after working independently in both Louisville, KY and Philadelphia, PA. During his career, Hedgmen was influential in numerous national advertising campaigns including Camel Cigarettes, American Express and Fleet Labs, where he coined the catchy but unused slogan “We’re #1 at #2″.” – Doug Gortner ’61