Sadly, we have been informed of a second passing in this column. Mike Grant reports that our classmate, Peter Schoff, “had a heart attack in London where he lived since the 80’s, and died on March 13th. At Deerfield he was nick-named ‘The Beak’ and was always enthusiastic, mischievous, creative and persistently up-beat. A career Ad-man, Peter opened Europe for Forbes Magazine and later went on to developing his own creation, Red Herring. Having retired in 2003, he and Sam, his second wife stayed in his adopted country, which they loved.” Peter’s brother, Jim Schoff ’51, relates “after his days at Forbes in NY Pete made a life for himself in London, developing Forbes and subsequently Red Herring, internationally, while all the time refining his fly fishing skills on the chalk streams of England. There was no place else he’d rather be.” A funeral service for Peter was held in New York City on Thursday, April 18.
SCHOFF–Peter M., 75. Started his publishing career at The New York Times and left in 1969 moved to Forbes Magazine where he stayed for 30 years. In 1982 transferred to Forbes London and became Vice President of International Advertising Sales. Left Forbes in 2000 and joined Red Herring and retired 2003. He has left an older brother James S. Schoff, daughter Hilary and Son Merritt from a previous marriage and his beloved wife Sam in London. All enquiries and correspondence to J.J. Burgess & Sons, Independent Family Funeral Directors, Alfred House, 20 The Common, Hatfield, Hertfordshire, AL10-0ND, England. Justin@jjburgess.co.uk